How we helped accelerate AA recruitment process
Project info
AA New Zealand is one of the country’s most trusted automotive service brands, with skilled technicians keeping members moving every day. But with a nationwide network and a shortage of specialist talent, filling key roles was a constant challenge. AA needed a smarter, proactive way to attract top automotive talent and strengthen its position as an employer of choice.
What we did
An always on recruitment marketing model
We created an always-on recruitment marketing model for AA, combining strong employer branding with ongoing, targeted job ads across social media. By showcasing AA’s reputation, values and career opportunities, we built awareness and kept the brand top of mind for automotive professionals nationwide. Consistent campaigns meant AA’s roles stayed visible and attractive year-round, creating a steady pipeline of skilled candidates whenever new positions opened.
The result
AA’s recruitment marketing shifted from one-off ads to an always-on, proactive model, making hiring faster and more consistent. We’ll let the numbers speak for themselves.
2M+
Impressions delivered, strengthening employer visibility nationwide
<$1
Under $1 cost per click indicating highly cost-efficient candidate traffic
535K+
Targeted people reached across social and digital channels
2,700+
Candidate actions driven
